“Never think that what you have to offer is insignificant. There will always be someone out there that needs what you have to give.”Unknown
In our digital age, communication is much simpler than ever before. Likewise, consuming media is easier than ever. When it comes to stories of success and accomplishment, sharing is one of the most inspiring things we can do for others. In times past, we relied on mentors we found in the “real” world through conventions and networking. This is, of course, not ideal as the MLM network exists on a global scale.
Technology has allowed us to extend our reach beyond our local communities so that we may collaborate with others and learn from their success stories. Be sure to check out my article titled How Technology Has Changed the Way We View MLM for more information on how exactly technology expanded our horizons.
Video is one of the most important mediums through which we can communicate with the world. It offers us the opportunity to connect with others on a more intimate level. The human element is very important; it puts a face to otherwise faceless corporations.
A unique advantage of network marketing is the option to conduct one’s business however one sees fit. What this means is that we have better control over our image and representation when we share testimonials, announcements, etc.
Today, we will discuss how and why video has revolutionized the MLM industry.
When it comes to network marketing, the name says it all—network! A network in the MLM industry is simply a group of people working towards a similar goal. It’s a bit like a team but less of a group effort; the group simply offers guidance to others.
Video allows us a unique opportunity to engage with the viewer in ways which were previously reserved for those fortunate enough to personally meet or know another marketer. With the advent of social media platforms and video sharing platforms, word gets out much easier and quicker than ever before. An obvious benefit is the ability to reach more people in more places with a warmer tone. The human element is very important, and it is one of the things that separates our industry from the rest.
By forming partnerships, we create a hand-picked network of our own full of those who relate to us both on a business and personal level. You see, humans—as social creatures—are heavily dependent on socialization and connection. We appeal to more people when we appeal to their emotional responses. When networking, it is always important to remember that our audience is comprised of real people, just like you and I.
#2: Product Testimonials
One of the most important tools for the success of one’s product is to share one’s personal success stories as well as the stories of our peers. Video offers us the unique opportunity to, again, connect on a more personal level. Through video sharing platforms, our audience invites us into their homes and dedicates time to listen to what we have to say; the effects of that are truly life-changing.
We have all seen or read online reviews from actual customers. While these testimonials are compelling, they do not hold nearly as much weight as a live, face-to-face video. We are better able to understand the words of the speaker as well as their intent. Subtle cues like body language tell a story of their own, and sharing the stories of those who believe in one’s product is absolutely essential.
#3: Programs & Pay Plans
Another incentive of utilizing the power of video is being able to better describe one’s business and its functions. Let’s face it—not everyone is a great writer or even a great speaker, so using video allows us to try as many times as we’d like without fear of making a mistake or being at a loss for words. It gives us a more conducive avenue for self-expression which is, of course, ideal since we want to portray our true selves to the client.
When creating a video discussing programs and pay plans, there are a few key things to remember:
- Share Support: What I mean by this is to explain how the company in question will benefit the potential client. Many people are nervous when beginning new projects; show your clients that the company is on their side and that they’ve joined a network of support. Remember, we are an industry of people helping people.
- Explain the Business: With newcomers comes a set of new questions, and it’s our job as networkers to welcome those new to the industry with open arms. Going hand-in-hand with support is our responsibility to properly explain what we do and how. When one has a comprehensive understanding of how something works, a lot of fear and doubt and anxiety goes away.
- Don’t Talk Money: Unless asked, it’s not wise to share numbers. Instead, use one’s experience to explain how the extra income has made a difference and how they, too, can benefit from these incentives.
- Stay Genuine: People are very quickly able to detect dishonesty. When running any business, it is important to maintain tactfulness and integrity—videos are certainly no exception. Express yourself honestly and openly. Try not to put on an act for the camera, and just let everything happen organically.
#4: Positioning & Timing
Now is the time to do what we’ve been planning to. There’s no time like the present, after all. It’s important to create an air of urgency in your videos so that the viewer also feels that sense of urgency, that the time is now and that there is no better opportunity than the one right in front of them.
Another great way to create that “now” feeling is by advertising the launch of a new product or an event—something to engage the client with the company to create that feeling of “belonging.”
#5: The “Perfect” Video
When it comes to creating the “perfect” video, here are a few things to keep in mind to better connect with the audience.
- Your Background – Likes and Dislikes: The first step to creating a great video is to drop our defenses and to be honest about our life experiences. Talk about struggles we’ve had and how the industry helped remedy them. This is the perfect chance to be “real” and show our humanity. Remember to connect on a human level, always. We don’t want to sell a sob story, so it’s important to remember to focus on the positives as well. We want to be realistic, after all.
- How MLM Remedied the Situation: Here is our chance to share our successes no matter how big or small. We want to remind our readers that there is progress to be made and that they are all valid regardless of size. When we share our success stories, we inspire others to begin their business and that growth is most definitely possible.
- Visions of the Future: Now that we’ve talked about where we’ve been and where we are, it’s time to discuss where we’re going. This is an important step when we share our stories as it inspires other networkers to set goals for themselves and offers a glimpse into where they can go. The sky is the limit.
Quality over quantity is something that I personally live by. While it is important to build an empire, we have to remember that what we put out into the world represents ourselves; what we portray says a lot about who we are. Always strive for greatness, and never forget your own story. Who we are today has been shaped by an entire life’s worth of experience that is unique to each of us.
Make full use of the technology afforded to us in this digital age, and run with it! Use it to your advantage to be the best you can be.