If you’re constantly coming up with new ideas on ways to increase your Facebook engagement, interaction and most of all fans, well welcome to the club!

A new tactic initiated by Stüssy, a sports wear retailer, is seeming to work out pretty “seamlessly!” The model in their campaign is wearing all of the clothing from their Spring/Summer 2012 line, and when their likes reach certain levels she will remove one piece of clothing. Their campaign promises “ The more likes, the more clothes come off.”

Not only are they promoting the new season of clothes, their also increasing likes and engagement at the same time! Way to go Stüssy for thinking outside the box!