So often we are encouraged to be better at networking. That all sounds good, however what is networking all about?
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Do you like calling someone you have never met before? Most people don’t. In fact, many people avoid a sales career because the idea of cold calling is so distasteful. And many people fail in sales or never reach their true potential because they have never mastered cold calling.
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I recently came across the following quote by F Scott Fitzgerald: “Genius is the ability to put into effect what is in your mind”

These are such poignant words when we look around and see so many people who “Wonder” and never put their thoughts into action. At some time in our lives, each of us will ask of ourselves the most important of all questions.

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Recently, I was speaking with one of my business colleagues and we were sharing our perspectives on how we approached networking at an event. It got me to thinking about what I do when I am at an event where I do not know anyone.

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